Development of the Personal Brand and Market Segments

Question: Discuss about the Personal Branding. Answer: Introduction Development of the brand image is supposed to be of large importance as it helps in evaluating the significant growth of a particular person throughout the concerned market segments. This research paper will help in bringing out the facts related to the personal branding. There are different types of the factors which need to be considered before the development of the personal brand. Use of the social media profiles has been considered to be vital in order to get to the desired employer as to get the suitable job as per the requirement. There are different social media websites such as LinkedIn, Facebook, YouTube and Twitter which can be used to react to the potential employers. Description of future job business project Being a student of the marketing andmanagement subjects, it will be better to get jobs related to these two sectors that are marketing or management. After the completion of graduation degree, I am looking forward to grabbing the opportunities provided by different organizations in this particular sector. There are different types of the advertisements proposed by various organizations, few of the examples of the advertisements that I am looking forward are as follows. One of the recruitment is SEO Account Manager-Digital Marketing specialists By Vine Digital Responsibilities The primary responsibilities of the candidates is to meet with different clients as to develop the desired understanding of their objectives and to recommend bespoke digital strategies Attending new client pitches Managing the delivery and team executions Communicating effectively with the clients Overseeing the monthly reports of works and campaigning KPIs About candidates Excellent timemanagement skills Personable, approachable and capabilities to develop and maintain relationships Naturally ambitious, self-motivated and energetic candidate Giving best efforts to increase the profitability of the organization Skills and Experiences Strong analytical skills Must have 2 years of direct SEO Experience Expertise in web development and design PPC experience beneficial Compensation and Benefits Yearly bonus Fixed salary of $100k to $150k Extra leaves Flexible working hours The next recruitment is Marketing coordinator Responsibilities Creating and maintaining of favorable public image for the entire firm with the help of digital marketing Coordinating e-mail marketing activities Measuring, analyzing, and reporting of effectiveness of online marketing Cooperating with the clients and evaluating the growth of the firm by increasing the respective sales About candidates Proactive, starter and should have the capabilities to handle business processes effectively A tertiary qualification in marketing or its equivalent discipline Experience of using Google Adwords etc Excellent communicational skills Compensation and Benefits Yearly bonus Fixed salary of $110k to $150k Additional leaves Flexible working hours Self-analysis The development of the potential skills and the desired experiences in marketing field seems to be very crucial as this helps in getting the suitable job as per the requirements are concerned. Moreover, it is found that for fresher there are fewer opportunities available as compared with that of the experienced candidates. The strong online presence becomes more important in attracting the potential recruiters to the concerned profile on the different social media platforms (Brems et al., 2017). The development of the strong personal brand will help in drawing the attention of the different recruiters and this can be done with the help of providing relevant and required information's as per the different advertisements are concerned. The resumes provided to the different websites needs to be looking good and attractive and it should cover all relevant points in order to fulfill the desired requirements of the firm posted through means of advertisements. The highlighting of the streng th and weaknesses of the candidates concerned helps in evaluating the chances of being shortlisted and this can be done by highlighting the strengths and weakness through resumes. SWOT Analysis Strengths Weaknesses Exceptional communicational skill Effective knowledge in marketing and different marketing areas Hard working, elastic, friendly, formal and prompt Overconfidence Fresher Enough dedication towards the work Opportunities Threats To get acquainted with different business processes To enhance the effectiveness of business procedures To use creative ideas in providing elevation to the business Competition of job before deadline More experienced candidates available throughout the market segments The improvements of the desired resume will help in getting attracted towards the more potential recruiters and it is supposed to be very important that the candidate needs to develop skills related to marketing and marketing services that are present throughout the concerned market areas. Social networking profile There are different types of the social media websites that are used by different recruiters to come across the deserving candidates in order to get hired for their respective organization. few of the most used social networking websites are Facebook, LinkedIn, Yahoo Inc, YouTube etc. in four of these two of the social media websites have been taken into consideration, these are LinkedIn and Facebook, as both of these websites constitutes of a large number of the users along with the job seekers. Therefore, these two of the social media platforms will be highly used by the potential recruiters in order to hire the most suitable candidate to run their concerned business processes (Nolan, 2015). The reason behind the selection of these two sites is to come across a large number of the job recruiters as the job recruiters effectively knew that there has been a significant increase in the number of the users of these two sites on daily basis. Thus, the selection of these two channels wil l help in getting across the best potential recruiters to work with. The job locations, skills, and the academic qualification can be easily listed with the help of LinkedIn and thus, it helps in providing the best job to the deserving candidates. There are different sections listed in both of these social media networking sites, such as in LinkedIn the different field revealing the skills and qualifications of the job seekers are the name, profile image, academic qualifications, skills, about and interest. On the other hand, on Facebook, there are profile pictures, details about the candidate concerning its hometown and present city in which he or she lives, the qualifications from different universities or boards and the desired field of interest. Moreover, with the help of these two of the social media websites, maximum information regarding the candidate can be easily drawn by the recruiters. These two of the platforms provides the best space for me to enhance my personal brand in front of a large number of the recruiters concerned. On the other hand, I have put all my details and some extra qualifications in order to draw the attention of the recruiters to particular my profile. Recommendations There exists crucial requirement to boost the potential attractiveness of my resume in order to make it eligible for a maximum number of the recruiters belonging to the marketing andmanagement field. The different sections highlighted in both of these social media websites such as in LinkedIn and Facebook needs to be improved as to bring the interest of more recruiters towards it. On the other hand, the searching of the potential, a job should be done by conducting an effective research throughout the internet and then it needs to apply in a proper and formal way. There are different strategies used by many of the recruiters that need to be analyzed and proper formal writing should be used as to create a great impact on the minds of the recruiters with the use of these social media websites. Conclusions The research paper critically reveals the facts associated the development of personal brand with the help of social networking websites in order to get the most suitable jobs as per the qualifications and interest. The paper highlights the role and the importance of using different social media sites such as LinkedIn, Facebook, Twitter, YouTube etc to come across different job opportunities in order to enhance career goals for a particular individual concerned. There are different sections in both of these websites such as in LinkedIn and Facebook that covers the maximum information oaf the candidate and this is important as by this the recruiters will contact and hire them. The reason behind the selection of these two sites is that these are most popular websites those are used by the employers along with the job seeker, moreover, these provide complete detailed information about the particular candidate or particular job. References Brems, C., Temmerman, M., Graham, T. and Broersma, M., 2017. Personal Branding on Twitter: How employed and freelance journalists stage themselves on social media.Digital Journalism,5(4), pp.443-459. Nolan, L., 2015. The impact of executive personal branding on non-profit perception and communications.Public Relations Review,41(2), p